在线阅读本书 The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thin...(展开全部)

Many have hailed the widespread use of generic drugs as one of the most important public-health developments of the twenty-first century. Today, almost 90 percent of our pharmaceutical market is comprised of generics, the majority of which are manufactured overseas. We have been reassured by our doctors, our pharmacists and our regulators that generic drugs are identical to the...(展开全部)

Many have hailed the widespread use of generic drugs as one of the most important public-health developments of the twenty-first century. Today, almost 90 percent of our pharmaceutical market is comprised of generics, the majority of which are manufactured overseas. We have been reassured by our doctors, our pharmacists and our regulators that generic drugs are identical to the...(展开全部)

We have a problem with Stuff. With just 5 percent of the world’s population, we’re consuming 30 percent of the world’s resources and creating 30 percent of the world’s waste. If everyone consumed at U.S. rates, we would need three to five planets! This alarming fact drove Annie Leonard to create the Internet film sensation The Story of Stuff, which has been viewed over 10 mill...(展开全部)

We have a problem with Stuff. With just 5 percent of the world’s population, we’re consuming 30 percent of the world’s resources and creating 30 percent of the world’s waste. If everyone consumed at U.S. rates, we would need three to five planets! This alarming fact drove Annie Leonard to create the Internet film sensation The Story of Stuff, which has been viewed over 10 mill...(展开全部)

Suspended between sea and sky, battered by the waves and the wind, lighthouses mark the battlelines between the elements. They guard the boundaries between the solid human world and the primordial chaos of the waters; between stability and instability; between the known and the unknown. As such, they have a strange, universal appeal that few other manmade structures possess. En...(展开全部)

With a new introduction by James Wood Scobie, a police officer serving in a wartime west-African state, is distrusted — being scrupulously honest and immune to bribery. But then he falls in love, and in so doing, he is forced to betray everything he believes in, with drastic and tragic consequences.

With a new introduction by James Wood Scobie, a police officer serving in a wartime west-African state, is distrusted — being scrupulously honest and immune to bribery. But then he falls in love, and in so doing, he is forced to betray everything he believes in, with drastic and tragic consequences.

Elizabeth Bowen is widely considered to be one of the greatest novelists of this century. While her novels masquerade as witty comedies of manners, set in the lavish country houses of the Anglo-Irish or in elegant London homes, they mine the depths of private tragedy with a subtle ferocity and psychological complexity reminiscent of Henry James.The Death of the Heart, a story o...(展开全部)

伊丽莎白•鲍恩 Elizabeth Bowen，1899—1973 英国小说家，以其关于战时伦敦生活的小说而闻名。鲍恩于1899年出生于都柏林，中学时期就读肯特郡的唐屋中学。在伦敦艺术学校学习了一段时间后，她决定开始写作。1923年，出版短篇小说集《遭遇》（Encounters）。1937年，鲍恩成为爱尔兰文学院的一员。“二战”期间，鲍恩在伦敦的英国信息部工作，这段经历帮助她写出了关于战时伦敦生活最伟大的作品《炎热的一天》（In The Heat of the Day），1948年，她被授予大英帝国司令勋章（CBE）。 鲍恩一生创作了十部长篇小说、七十多个短篇小说，以及大量的文学评论和随笔。她的作品洞察入微，主要关注英格兰和爱尔兰中上阶层人群的情感和彼此之间的微妙关系。她早期创作的小说以机智和嘲弄著称，二十世纪三十年代之后的作品则表现出一种悲剧情感。...(展开全部)